Dustin Walker,owner/copywriter

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Case Study: How I Boosted Click-Throughs By 44.5% On This Travel App Homepage

Case Study: How I Boosted Click-Throughs By 44.5% On this Travel App Homepage I yak a lot about voice of customer data and the power of  imagery on this blog. But I’ve never actually published a case study that details how I go about using those techniques to write conversion-focused copy. […]

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How To Sell Travel With Copywriting That Paints A Picture

How To Sell Travel Online With Copywriting That Paints A Picture A travel website needs compelling images—that’s a no-brainer, right? But I’m not just talking about photos and graphics. Some of the most powerful and persuasive images are the ones that people create in their own minds […]

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How To Use TripAdvisor To Create Enticing Travel Content

How To  Use TripAdvisor To Create Enticing Travel Content Your team has finally decided on the content for your homepage –and it’s pretty freakin’ awesome. Maybe you’re using an image of a sky-piercing mountain against an azure sky or a photo of your palm-fringed infinity pool in […]

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The Essential Ingredient For A Travel Website That Sells

  The Essential Ingredient For A Travel Website That Sells Quick question: what do you think is the most important part of any website or blog? The design? The copywriting? The photos? Nope, nope and nope. If you want to get the best results from your online […]

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How To Grow Your E-Mail Marketing List With ‘Bribes’, Blogs & Better Deals

How To Grow Your E-Mail Marketing List With ‘Bribes’, Blogs & Better Deals Are you getting just a trickle of signups for your newsletter? Or maybe you’ve even given up on e-mail marketing altogether. I sure hope that’s not the case. Permission-based e-mailing marketing is one of […]

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Do You Make Any Of These Simple TripAdvisor Mistakes?

  Do You Make Any Of These Simple TripAdvisor Mistakes?   There’s no denying the power of TripAdvisor. And considering the influence that this website has over travelers’ buying decisions, I’m sure you know why maintaining a solid reputation here is important. So you carefully respond to […]

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5 Gold Mines For Finding Hotel Blog Ideas

5 Gold Mines For Finding Hotel Blog Ideas Writing a blog post usually isn’t the hard part – it’s coming up with a topic that’s a killer. But putting all that energy into crafting a compelling article will be worth it. After all, a blog can help […]

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How to Write A Tour Itinerary That Entices & Excites

tour guide

How To Write A Tour Itinerary That Entices & Excites Tour itineraries help seal the deal. If written well, they provide travelers with one more morsel of information they need to book a tour. So engage their imagination with a compelling itinerary that’s descriptive, informative and enticing. […]

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Do Any Of These Conversion-Killing Clichés Appear On Your Travel Website?

Do Any Of These Conversion-Killing Clichés Appear On Your Travel Website? Clichés are easy to write. You can scribble off hundreds of words within minutes by packing your prose with stale, over-used phrases. It’s sort of like writing on auto-pilot. Worn-out words don’t have the same emotional […]

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5 Travel Brands With Super-Sticky Content

5 Travel Brands With Super-Sticky Content (And What We Can Learn From Them)   These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more. In other words, these brands are ‘sticky’. What exactly […]

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About Dustin

mug-murrayDustin Walker is a conversion-focused copywriter who helps travel businesses grow. He believes that persuasive writing is about more than words -- it's about uncovering messages that resonate with travelers. Find out more about him by clicking here.

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Get In Touch

Jet Copywriting, Dustin Walker
Nanaimo, B.C., Canada
Email: dustin@jetcopywriting.com


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